The proposal concerns the empirical investigation into consumer patterns and needs in the Commercial Triangle of the City of Athens in the context of the 17 February 2015 Cooperation Agreement between the National Centre of Social Research and the Municipality of Athens and in particular  the Athens s Pilot Marketing Upgrade Program of the Commercial Triangle of Athens.The purpose of the investigation is the illustration / mapping the needs, expectations and patterns of consumption of commercial products from both the consumer / customer side and the merchants in the particular commercial zone, designated by Athens streets: Ag.Eirini, Perikleous, Lekka, Praxitelous and Aeolou.